Technology not only refers to the physical object, but rather to its software and its context of use. According to Terry Flew, "Technologies as hardware has no social use or value, unless accompanied by software and acted upon in a cultural dimension."
Technoculture occurs when technologies add value and meaning to our lives, particularly within a social context. One of the primary ways it achieves this is by creating and facilitating new forms of communication and information networking, in a global environment. As Langdon stated, "Technology becomes cultural technology when it is used as a powerful force, acting to reshape human activity and its meaning." (Langdon, 1986)
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